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AI Content writing

What if a robot could write your copy?

Humanising the new worlds of work 🤖 | #62

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Jarvis AI

That was written by AI – not bad, eh? 

I gave it a few words about my newsletter as a prompt – and it wrote that in seconds.

Jarvis is the latest AI writing assistant I’ve come across – thanks to Marianne Lehnis, who suggested it. These tools have been around for a while, but the new AI GPT-3 based writers go a step further and help you write long-form copy – ad copy, sales pitches, emails, product descriptions, social media and more. 

I’ve used it for client work and content pieces, and it’s a very cool tool. Fun to use: it’s made me laugh, surprised me, given me ideas, and saved me time. I’m trialling Boss Mode (the most advanced package💲) and have barely scratched the surface (53 templates, recipes, commands, long-form content), but it’s given me a sense of how powerful it is. 

I asked Jarvis to rewrite my bio:

I am a woman of many hats. I am the author of Remote: Office Not Required and Chief Tingler at Tingler Inc.

I’m Nicci. I write about remote work and building an online business. My favourite thing to do is go on adventures, make friends with animals, and take long walks in nature.

Spot on, Jarvis!! 

Open AI’s GPT-3 is described by Marketing Brew as ‘kind of a big deal’ – among the most advanced language models in existence.

Large language models are powerful machine learning algorithms with one key job description: identifying large-scale patterns in text. The models use those patterns to “parrot” human-like language. And they quietly underpin services like Google Search—used by billions of people worldwide—and predictive text software, such as Grammarly.

Emerging Tech Brew’s Hayden Field.

The goal is to humanise AI and help you write smarter, faster – and get over Blank Page Syndrome. The better you describe what you want to write, the higher quality content Jarvis will help produce.

Super useful for content marketers, digital agencies, and anyone who needs to generate a lot of content. The long-form option (Pro + Boss Mode) is a game-changer – interesting to see on Facebook that people are using it to write books.

It won’t steal your writing job. You get well written generic copy, the first draft as a base to tweak from. It’s not for complex articles, fact-checking or emotional aspects. This post by Danny Veiga, a digital marketer, was written by Jarvis – he told Marketing Brew Jarvis wrote about 80% of it, with 20% fact-checking. 

I see it as part of my writing toolkit. It’s helped me generate ideas, perspective, given me a creative boost and saved me time. Jarvis is a workhorse! 100% remote and 24/7 *shoulders drop*. Forget the threat – embrace the tech and use it to sell your services and promote yourself – 5 x your content in minutes! Read this now! 

Jarvis has over 30,000 users from companies including Shopify, Google, Canva, Zillow, Airbnb, Stripe, lots of positive reviews, and an active Facebook community. Learning in public – good to see them flagging issues and solutions, responsive to feedback and improving the product.

You can sign up for a free five-day trial here (Nicci on steroids – gives me a few more credits to play with) – I promise not to send you five newsletters next week 🤖

Have you tried Jarvis or any other AI writing tools? I use Grammarly Pro, but this is in a different league.


🔗🖐5 Things  

💸Twitter Tips – their latest experiment now lets you tip anyone with cash or crypto (via mobile). Twitter seems to have gone mad introducing new features to try and get up to speed with other networks – rolling stuff out to see what sticks – at least they’re experimenting in public. But if the content is freely available, where’s the incentive for users to pay? Good overview by TechCrunch.

🎙Burnout and exhaustion while working in content – you’re not alone (Content Rookie). I love this podcast. Interesting chat with Jane Ruffino and Candi Williams on setting boundaries at work and moving the conversation from productivity to burnout. How scale (scarcity mindset) shouldn’t drive a company over growth and community (abundance mindset). ‘We shouldn’t have to constantly perform ambition to do well.’ There’s a pressure to upskill – especially in an emerging field like UX.

👩‍💻Letting go of perfection – I wrote a piece for The Portfolio Collective on the rise of perfectionism as a cultural issue and how we can keep it in check – some strategies that have helped me. One of the members, Zarir ‘Zed’ Vakil said: “One tip I use for avoiding toxic perfectionism is being outcome-focused and always taking action. This avoids procrastination and rumination.”

🕵🏻‍♀️Reinvigorate your career by taking the right kind of risk – inspiring piece by Whitney Johnson on taking smart risks. Exploring underserved areas of your industry and crafting a new role for yourself, staying in your current job and inventing a new product or service or switching industries. Finding the gap – what no one else is doing – and creating opportunities – businesses don’t disrupt, people do.

📕Free book! Collaborate: Bring people together around digital projects by Ellen de Vries (Gather Content). Content is about people and collaboration – how to think about the work you do as a collaborator in your day-to-day life – and some practical activities to test out. How to work with others online efficiently – this will be helpful to anyone in digital, not just content people. Via the excellent & new Working in Content.


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By Nicci Talbot

Writer-journalist and founder, Firebird Studio
Future of Work adventurer🕵🏻‍♀️

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