The rise of the creator economy; the ‘unbundling of work’; paid newsletters; the Second Renaissance is coming…
Over the past 10 years, weāve seen enormous growth in the Creator Economyāindependent creators making money from online content. Itās down to the rise of the gig economy, better techā5G, faster internet, and new social networks & products. COVID-19 is speeding things up – weāre at home and online more.
Thereās also been a shift in consciousness towards caring more about being happy in our jobs, having control over our time, and being our own boss. We want to make a living doing work weāre passionate about that creates change. Gen Zāers grew up with the internet and social media and place a high value on self-expression. I can see how my daughter and her friends interact online.
According to Li Jin, weāre in the process of theĀ āunbundling of workāĀ i.e. moving from companies to independent solo businesses.
A new report fromĀ Signalfire takes a deeper view of the ecosystem to give us some context, a history of the creator economy and trends to watch. Itās a fascinating readāuseful for investors looking for opportunities and creators needing help… Read more.