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Copywriting projects – June 2020

It’s June, my birthday month. A special anniversary this year – I’m 46 years young and also celebrating 20 years as a freelance writer!

What am I working on in June?

Here’s an overview.

  • E-shots and newsletter for a retail trade body
  • Annual Review 2020
  • Social media copywriting for a journalists’ trade union
  • Promoting #ForgottenFreelance and #NoFreeWork campaigns
  • Developing a new blog series – thought leadership pieces from the gift card industry
  • Social media reporting
  • Writing blogs on perimenopause and sex, and menopause and sex (yes, two different things!) for a sex tech startup. A slight challenge as I have Safe Search on while homeschooling
  • Boilerplate for a press release
  • Email newsletter, The Shift, my weekly (Sunday) update on work culture
  • Research – listening to podcasts on marketing and work trends: Hot Copy, Is This Working? Call Paul, Being Freelance, The Copywriter Club. I go by the 25% rule and spend the first hour of the day working on my business rather than in it
  • Pandemic check – updating my website SEO, links, blog, checking tone of voice etc

It’s a diverse range of content and comms across very different industries.

I use a variety of platforms – MailChimp, WordPress, Hootsuite, Microsoft Outlook, LinkedIn, Twitter, G-Suite, Substack, Zoom, SurveyMonkey, Disciple app.

It’s all about communication right now. Getting the right tone and shifting things online – meetings, webinars, podcasts, apps. Finding ways to keep people connected while they’re working from home and having systems and processes in place to manage remote teams.

Being direct is essential – so have one message or call to action per email, use bullets, and keep it short. No one wants long emails with too much information. There’s no point planning too far ahead either as we don’t know what’s coming and things are changing so fast. Focus on the next couple of months. 

Now isn’t the time for a hard sell but don’t disappear on your customers either – keep in touch, a weekly email is fine. People will appreciate you being there and doing stuff. It’s an opportunity to show people how you’ve responded to the crisis, your values and teamwork. Once this is over, we’ll remember the brands that took action and helped others, and we’ll be loyal to them.

Add a personal touch – a sign off from the CEO in an e-shot, or call your clients to see if you can help. Offer to keep in touch via their personal email if they’ve been furloughed. Ditch the Survey Monkey and ask for a quick email update instead. Make it easy for people to keep in touch with you.

Use Zoom for online meetings as people are familiar with it and using it personally. Don’t share a meeting link on social media and set a password to join. Make it fun – jokes, canned laughter, music, drinks. Don’t aim for perfection; keep it real. We’re all in this together.

I was inspired to see how the Jigsaw team have been using Zoom – they are a social bunch! Check out their blog post here.

Over the last 20 years, I’ve worked across many industries, and it’s been interesting to see how clients are adapting to the new normal. It’s great to share ideas and see how trends in one industry may help another. It’s one of the joys of being freelance – you see things from a different perspective and bring fresh ideas.

If you need help with your copy and content, feel free to get in touch. I’m here to help. nicci@niccitalbot.com.

Sign up for my weekly newsletter, The Shift – exploring new ways of living and working.

PS. If you’re struggling to concentrate, try the Pomodoro Technique, a time management tool. Set your 25-minute timer and work on one task at a time with no interruptions. Short break. Rinse and repeat. I also use Do Not Disturb when I need to concentrate – all calls and notifications off for a calmer working day.

I don’t want to go back to normal, do you?

See this as an opportunity. It’s a good time to think about how you live and work and make some changes.

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Advice. Opinions. Conversation.

Interview: Natasha Russell – “It’s a world of content ‘on-demand’. I see opportunities. I see real changes in the vision for and experience of events.”

Natasha Russell is a freelance events producer based in Cheltenham. Collaborative, fearless, and super-friendly, her clients include the London Evening Standard Film Awards, Amnesty Media Awards, Nike and Adidas. We worked together on the GCVA Conference in March just as the COVID-19 pandemic hit. I asked her how it has affected her business and what companies can do to future-proof their events.

What do you do?
I am an events producer, working on corporate events as well as festivals and mass participation. I have been self-employed since 2012 but last year moved to operate as a limited company, as most agencies and clients prefer this. I live and breathe events. For the past 15 years, I’ve worked first-hand at every level of event management and production.

How has your business been affected by COVID-19?
I had two big jobs before the pandemic hit. Initially, it was just extra insurance precautions and additional sanitation measures. Since then, most events have been cancelled. A few have been postponed, and budgets will likely be cut. For those from August onwards, ticket sales have slumped or stopped, despite ongoing marketing in some cases.

So, the reality is that the pandemic has stopped all imminent work, and I suspect this will be ongoing for some time. The last thing we should sensibly be doing is joining thousands of people in a festival environment, for example, where let’s be honest, hygiene levels are much harder to maintain, and any communicable illness is a risk.

Have you had any financial and emotional support?
At the moment, it seems that I am one of many who fall through the cracks as a sole director. Although I am patient to see what might change and get worked out, I have six years of accounts as a sole trader with a reasonable income and would have been properly supported until I changed the status of my business.

I have looked into universal credit and am trying to explore the furlough rules. The irony of the situation is that most events professionals were happy as sole traders and would have been covered, however various schemes such as IR35, have meant more and more ‘freelancers’ have had to form limited companies to continue working.

I have been proactive in contacting my MP and sharing online petitions. I work with Hoxby, a freelance collective and there’s much informal support there, either passively on the vast Slack platform the organisation uses, or actively in individual chats with people in the network, including the founders Alex and Lizzie. They have just launched Remote Work Mates which aims to support people who are new to working remotely. It’s great to have a network of people, who are not emotionally involved with you or your business, to reflect and discuss things. Hoxby values output, not ‘time at your desk’, which helps with mental wellbeing at this time.  

Otherwise, I’ve been turning to the event/business groups on Facebook for information and advice from my peers, (as well as many skill-sharing webinars), ultimately there are thousands of us in the same boat, so this is good for industry-specific things. I’m a big fan of Twitter – you need to take things with a pinch of salt sometimes, but if you follow the right people there are some excellent nuggets of advice and information. I have been watching Martin Lewis (along with the whole nation).

How are you adapting your business?
Initially, there were many knee jerk reactions – people quickly taking things online – shares in Zoom are going through the roof. I have played a slower game, learning about the different platforms, and how to create the best experience for speakers, delegates, sponsors, and exhibitors; how to generate networking spaces for 1-2-1’s and how to maximise income without a physical experience. I have spent time attending my online events to see how I get distracted, what holds my attention and how people are subtly able to get their brand out there. I am now confident to support my clients to move forward with their events in this strange time. 

I am also looking at my skill set, developing new skills for when the events world re-awakens and looking at other projects that can use my expertise. I do hope that I can keep my business going, and I am lucky to have some loyal clients who will come back to me, even if they don’t go digital. I also hope to be able to continue to support new clients whatever their needs might be. The whole events industry is one that pulls together and works collaboratively so whatever the need of the client, there will be an approach I can deliver.

Can you give an example of how the industry has pulled together?
Skill swap days started; people are sharing knowledge. There is no competition, just a general desire to keep busy and share information. Look at how the most prominent event venues have turned into hospitals. People were amazed at how quickly it happened – that’s events – if you want to build something fast and efficiently, call us in and we will do it, and well. One of the next projects I was due to work on would have been at ExCel London, so we would have turned that same space into a fantastic party venue, unrecognisable from an empty hall and the hospital ward it is today. 

What does all this mean for the future of events?
We are already an industry under scrutiny for our sustainability credentials, the travel, the waste – the world of work has changed. Remote working is the new norm. We are now in an era where people are proving they can work just as effectively remotely as in an office, they can even hold down their job and home school their kids! 

I think we will see a shift in the industry. I work in the mass participation sports market, and we are seeing massive changes in people’s habits during this time so not only will live events see a boost but also a desire for virtual challenges. There will always be a desire for experiences, and I think social events, festivals and the like will continue to have real meaning and people will have the desire to connect, with friends, family, their favourite band and even their favourite brands. With everyone getting fit during the lockdown, maybe mass participation events like 5k runs will come back with force, bigger and better. 

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Where I see a long-term change is in corporate events. Businesses will have to be much more open to having a digital offering in the future regardless of whether we get back to ‘normal’. Corporate events are sometimes a bit of a ‘jolly’. If we can effectively deliver the same meaningful content, networking and opportunities for brands to reach their customers online, then will we need to take time away from our families to attend that big conference? Why travel overseas to hear a keynote speaker when realistically you can be in your home office and have a similar experience? We can ask questions, share ideas, run polls, and showcase brands online. We can even go into the side ‘room’ and network with a potential client or collaborator. 

Suddenly there are opportunities to attend events that weren’t viable financially or otherwise, as we can participate in our own homes, with no time off work and no travel costs. It’s a world of content ‘on-demand’. In the future, I see virtual or hybrid events becoming mainstream and complementing in-person events. I see them blending, and most brands having a virtual presence. I see opportunities. I see real changes in the vision for and expectations of events. 

www.natasharussell.co.uk 

Photos by Natasha Russell

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Corona Diaries: The Spiky Blob – Branding the Coronavirus

The day after the CDC launched its emergency operations center for the new coronavirus Alissa Eckert and Dan Higgins were asked to make an illustration of the virus to give it an identity. Something eye-catching to get the public’s attention which could be used as the ‘face’ of the epidemic.

As CDC medical illustrators, they use art to make difficult medical concepts more accessible. They’ve created images for viruses before like Zika and Ebola, so this was a regular job and they weren’t expecting their work to go global. But, as the pandemic spread, the image started to show up on screens everywhere, “it started popping up around the world.”

I can’t remember the branding for Zika and Ebola – just did a quick Google search – ah, the red mosquito, but this coronavirus, with its red spikes, orange and yellow crumbs has burrowed into my brain. I’m not dreaming about it yet, but I am hypnotised when the news comes on. It also pops into your head at random moments like when someone invades your personal space or when you reach for something in the supermarket – a reminder to be careful as viruses can live on surfaces for up to three days. Doktor Zoom has been photoshopping it into all the images of Donald Trump…

How did they do it? They took a different approach to create this image – a detailed solo ‘beauty shot’ to highlight one virus and bring it to life. The texture and shadows give it depth and you can imagine how spiky it feels. It also had to work with other branding materials for COVID-19 so they chose red/grey with orange/yellow dots as it was the most arresting, “it just really stood out.”

“The novel coronavirus, like all viruses, is covered with proteins that give it its character and traits. There are the spike proteins, or S-proteins — the red clusters in the image — which allow the virus to attach to human cells. Envelope or E-proteins, represented by yellow crumbs, help it get into those cells. And membrane proteins, or M-proteins, shown in orange, give the virus its form.”

It’s an iconic image and the most powerful piece of branding so far in 2020. How remarkable that it was created in just a week.

A visual reminder to #StayHomeStaySafe. Alissa is happy that “it’s out there doing its job.”

I’ve used it to illustrate my Corona Diaries posts – here’s the full credit info: CDC/Alissa Eckert, MS; Dan Higgins, MAMS.

More on her work at CDC in this video: https://www.youtube.com/watch?v=zszPyKtBVJg&feature=youtu.be

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Corona Diaries: Workers Who Fall Through the Cracks

Thank you, Harriet Harman!

The Labour MP for Camberwell & Peckham has written a letter to chancellor Rishi Sunak on behalf of self-employed creatives who fall through the cracks re government support for coronavirus.

Picture 1

“I am writing to ask what further provision you are considering for these self-employed people who fall between the two schemes and to register my backing of Equity’s proposals to address this issue.

“I am concerned that many self-employed people, those working on a series of fixed-term PAYE contracts and those operating as limited companies are not eligible. This will disproportionally hit those in the creative industries.” Well said 🙏.

The government has done a fantastic job pulling support schemes together at speed during this crisis. Inevitably there will be holes and not everyone is eligible. As a sole director/limited company, I fall through the cracks. I was due to start a second contract via an agency which has now been withdrawn. See this thread on LinkedIn from workers who fall through the cracks. “I’ve been working for a year. I don’t regard myself as new.” – a PR/comms consultant messaged me.

Picture 2If you’re in the same boat, here’s Martin Lewis, MoneySavingExpert.com. More advice in his guide here.

Picture 3So, you may be able to furlough PAYE pay – i.e. get 80% of salary up to £2,500 a month. This isn’t likely to be huge as most earn more via dividends (no help there), but it’s something, and you can combine it with universal credit. But only if your PAYE scheme was created on or before 28 February 2020. And with Universal Credit, what happens if you have money set aside in your business account to pay tax/running costs and are over the savings threshold? Are you then ineligible for support? I’ve asked for clarification as many contractors will be in this position.

If I do furlough myself then technically, I can’t work for ‘the firm’, I can only perform statutory director’s obligations e.g. official legal filings. That’s not practical. I can’t not work for three months – I’ll have no business. I’m constantly pitching ideas, networking, marketing myself online, applying for contracts etc. Am I supposed to write letters to  ‘furlough’ myself and then ‘employ’ myself again? It sounds bonkers! It’s also unfair that sole traders are eligible for a grant AND can carry on working but the same rule doesn’t apply to sole directors. Many of us have no option other than to incorporate as Ltd to get agency work. This is one thing that could be changed along with abolishing the savings rule for Universal Credit for the interim, and including dividends in PAYE income. IPSE has some good ideas here.

The other option is to apply for a Business Interruption Loan – open from 6 April 2020 and now expanded to include SMEs who didn’t meet the criteria before. This is the last resort as I’m debt-averse these days. I don’t have an overdraft and I wouldn’t be eligible as I’m paying off debt and can’t take out credit.

So, it looks like it’s Universal Credit or nothing – if I’m eligible. As Harriet Harman points out in her letter: “Current government advice is [for her] to sign up to Universal Credit which doesn’t cover her monthly rent, let alone bills or food.

“There can be no justification for self-employed workers to not receive the same level of support as employed throughout this Coronavirus crisis.

“The creative industries contribute over £100bn to the UK economy and are vital for our culture and global identity. When this crisis is over, we will need this industry to be strong and at the forefront of our economic recovery.”

Thank you to Harriet Harman, Tracy Brabin and the many other MPs and business leaders who are lobbying and campaigning to give self-employed creative workers a voice. It is much appreciated.

Have a question for Rishi? Use the hashtag #AskRishi on Twitter. The best way to engage with MPs and government is via Twitter.

Picture 4

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The Guardian: Millions in UK ‘could slip through virus wage safety net.

 

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Corona Diaries: Day 1 of Lockdown (Artist in Residence)

Day 1 of my ‘Artist in Residency’ – a nicer way of looking at it. Thanks to Sky Dylan-Robbins, Executive Director, Video Consortium, who said, “Despite the anxiety that today’s torrents of bad news may induce, there’s something to be said for taking a moment to breathe, reassess, and do something we haven’t had time to pursue.” Yes! Like announcing on Twitter that I’m going to be learning Italian over the next three months to show solidarity.

27 million people in the UK watched Boris’ historic speech last night enforcing a lockdown and telling us we must stay at home. Sound speech, clear messaging and tagline – “Stay home. Protect the NHS. Save lives.” Note the wartime language: “In this fight, each and every one of us is directly enlisted. On the frontline. Beat the virus. An army of volunteers.” A bit belated, he’s clearly in anguish at having to take these measures, but they are necessary given that the UK saw its highest number of coronavirus deaths in one day, with 87 dying in 24 hours. I’m glad we’re finally joining the rest of Europe. 

Woke up at 6.30 am with the sun streaming through the window, dogs barking and birds singing. It’s not great timing, is it? We’ve been stuck indoors for months due to crap weather, and now, just as everything’s coming back to life, it looks like we’re going to be inside for another three months. Still, I’m not running a marathon on my balcony like that fabulous Frenchman – our restrictions aren’t that draconian.

1.18 pm: text from GOV.UK: “CORONAVIRUS ALERT. New rules in force now: you must stay at home. More info & exemptions at gov.uk/coronavirus. Stay at home. Protect the NHS. Save lives.” 

Slight confusion about messaging. The fam all had the same text advising them to stay at home. ‘You may get additional advice on your health condition shortly’. My mum thought this was irresponsible “cos people will be led to believe they are on the 1.5 million list of at-risk people when the text appears to be a confirmation of government policy to the population as a whole. Loads of folk will be panicking for nowt!”

Friend texted in despair after spending 2.5 hours on hold trying to get through to the Universal Credit helpline for some advice. “There’s no other way to continue a claim than to call them. The system is going to stop loads from getting any help at all.” 

Working from home: everyone seems to be using Zoom for online meetings – positive feedback, it’s easy to use. £11.99 for small sessions of up to 100. There’s also a free option, which apparently ends calls after 40 minutes (sounds like an excellent productivity tool!). One of my clients (retail trade body) is digitising its platform for members so we’re exploring webinars, online conferencing, and a portal/forum as all physical events are on hold. Great to see lots of positive news/PR stories coming out about retail and how ‘self-isolation is changing our gifting style’, i.e. we’re buying more gift cards to help loved ones feel better. I’ve already bought three this month for birthdays and Mother’s Day. 

So, I’ll be working on a ‘sunny news blog’ for the retail/gifting world with positive stories. There’s also a free school meals initiative for coronavirus which involves gift cards, so lots of scope for retailers.

Funny how having a tight brief for a client or a ‘lockdown’ in this case helps with creativity – we have to work with what we have so there’s less room for procrastination. As Douglas R Hofstadter said, “I suspect that the welcoming of constraints is, at bottom, the deepest secret of creativity.”

Update on self-employment: 

Proposed amendment to the Coronavirus Bill: “Statutory Self-employment Pay”. If it’s accepted, it compels the government to introduce Regulations for freelancers: 80% of their monthly net earnings, averaged over the last three years OR £2,197 per month, whichever is lower. Write to your MP to support this: ow.ly/53iz50yUow7 – more news on self-employment tomorrow.

5 pm: Had a jog to Bexhill. Seafront was full of joggers, dog walkers, and bikes… cycling is going to be huge this year. Older people are great at social distancing, but millennials don’t seem to have the hang of it yet and carry on walking straight towards you, so I had to do a bit of dodging. It’s nothing personal, but I don’t want to catch this, thanks. Popped into the Co-op on the way home for loo roll and eggs (max 15 people at a time, self-employed bouncer on the door). Empty shelves, which is no surprise, but now the wine shelf and fridges have been stripped bare too. It’s official: the UK’s holing up for three weeks. 

Why aren’t retail staff wearing masks? I’ve been in all the supermarkets, and none of the checkout staff or security are wearing them. The chaps in the corner shops are. This is madness given the number of people they are coming into contact with and the delivery drivers bringing in new stock. We should be looking after these people as well as our NHS staff: they’re on the ‘retail frontline’ after all, and they have to put up with the public all day long…

8 pm: Channel 4 News. The teen on group chat with her mates all night, trying to host a Netflix party. Few tech glitches so it didn’t work, but we’ll try again tonight. Great idea, Netflix!

Some positive news:

After tweeting Dr Mark Ali (Private Harley Street Clinic) to suggest he should offer free COVID-19 testing for frontline workers, I see there’s been a massive backlash about him profiteering from a national crisis. He’s now lost his contract with the supplier so no private testing on his website. Still, he’s made a packet in a few weeks – perhaps he could donate some to the NHS.  

ExCel Centre in London to be turned into coronavirus hospital for up to 4,000 patients

Coronavirus: Joe Wicks keeps children fit with online PE classes

Your NHS Needs You – NHS call for a volunteer army. Join the GoSAM App. 405,000 recruits in one day! I’ll make calls and write letters of hope. 

Free Minecraft education pack to help kids stuck in quarantine. Armchair travel to the international space station and the inside of the human eye. 

Coronavirus: Can Couples Meet up? Couples should test their strength of feeling over whether to isolate together is the official advice from England’s deputy chief medical officer. “Couples need to make a choice and stick with it.”  

Company gives away 100,000 free sex toys and gifts to women stuck in self-isolation

Prada: the latest fashion brand to make medical face masks. Great to see the big brands making medical face masks, hand sanitiser, and funding studies into coronavirus and immunity and intensive care units. 

Enjoy reading this?

Clear messaging (& tone of voice) is crucial at all times – not just during coronavirus!

If you need a little help with your marketing activity in the coming weeks – get in touch today. Nicci@niccitalbot.com.

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Corona Diaries: How to Keep Your Business on Track

I’ve just finished six months of voluntary self-isolation writing a book, so it’s bizarre to find myself facing another one with COVID-19. Major new measures have been announced to protect people at highest risk of coronavirus, so I’ll be getting a letter this week asking me to stay at home for at least 12 weeks, as I take immuno-suppressants for rheumatoid arthritis. I work from home so it’s not a huge change to my daily routine, but I am feeling anxious about the lack of financial support for freelancers, and how I’m going to work and home-school a teenager in a small flat. I washed her school uniform last night – “Bin it!” she said gleefully, “I won’t be needing it.” 

One freelance colleague has lost £1,000 of photography bookings. Another, an events manager, has had all of her work cancelled. I’m lucky that I can work remotely for clients but some of my work has fallen off. I was due to start a three-month part-time contract to finish off the book – not heard a peep, and other work – also events-based, has stalled. I’ve put money aside for tax and other contingencies, but it’s not enough to see me through months of upheaval. Last week the Chancellor Rishi Sunak announced various measures to help companies and employees. Still, there’s not much support for creative freelancers and the five million self-employed in the UK. 

Employees have a guaranteed 80% of their income, up to £2,500 a month. In contrast, the self-employed have so far been advised to claim Statutory Sick Pay at £94.25 a week or Universal Credit, which is a minefield when you have unpredictable earnings. The eligibility criteria for UC include savings, which means those who set aside money for tax may be ineligible. Oliver Heald MP has said that Sunak will make a statement on the self-employed on Monday. Fingers crossed as so many of my freelancer friends are worried sick. 

The National Union of Journalists is lobbying for support for freelance workers. It has some policy recommendations here, e.g. that the 80% rule be extended to the self-employed, based on recent tax returns along with a temporary cancellation of the savings rule for UC. This would help freelance members at the bottom of the earnings scale. It seems to strengthen the case for a Universal Basic Income going forward! 

I can’t control the big stuff – my heart goes out to Italy – almost 800 deaths yesterday, and it’s heartbreaking to see a country brought to its knees. So, I’m focusing on the things I can control – my environment, self-care, online chats and campaigning, and using this unexpected pause to read, study online, and do some business planning.  

Here’s what I’ve been doing to keep my business on track during COVID-19. 

MONEY – I’ve given myself a pay cut. I have a limited company and pay myself a monthly salary, so I’ve reduced this for now. I can cut back to the essentials as I won’t be travelling to London, doing coffees with clients, using hot desk space etc. I’m reviewing all my subscriptions and memberships and cancelling those I can do without. I’ve been using Xero for my accounting, which is expensive – £36 a month as I had EUR payments coming in, so I’m switching to Free Agent, which offers a 30-day free trial and seems more contractor-friendly. I’ve found a cheaper online accountant who specialises in creative businesses. I’ll do my tax return at the end of this month to get it out of the way, so I know what tax I have to pay next year. 

Some guidance from HMRC for small businesses and the self-employed and from The Guardian.

TIME TO HUSTLE – I rent my home, so will speak to my agency to see what help is available and haggling with utility providers and suppliers to see what they can do. I’ve applied for a grant from the Society of Authors contingency fund for authors and journalists and joined the Creative Industries Federation (they are offering free six-month membership for all freelancers and microbusinesses). There are small grants available from various charities, so see what’s available in your field. Facebook is offering cash grants and ad credits for small businesses.

TRAINING – I’ve signed up for some online courses and webinars to learn new skills. AllBright, a club and community that celebrates and connects women at work, is running 20 digital courses at 2 pm every day, so an excellent opportunity to dip my toe in and see what they offer. FEU Training has a digital learning centre for creative freelancers (free to NUJ/union members). Also, check out Skillshare.

ONLINE WORK – it’s a good time to update the CV. I use Indeed, We Work Remotely, Hoxby Collective, Yuno Juno, The Dots, Freelance Alliance, and LinkedIn to find remote work. Search hashtags: #remotejobs #remotework #workingfromhome #JournoJobs. I also subscribe to newsletters that list writing jobs, e.g. The Professional Freelancer, Journo Resources, Freelance Writing Jobs

OPPORTUNITY/MINDSET – things are going to be very different over the next few months, so I will use this opportunity to think, review my business and what I want to do next. As Debbie Wosskow, co-founder of AllBright, said, “It’s an unexpected pause. I’ve never spent any time in my own home, and now I’m here!” Make the most of it and enjoy family time. Small businesses might need more online content and social media to stay connected while they’re shut, so I’ll pitch my services around locally.

DIGITALISE YOUR BUSINESS – What income streams can you digitalise? I’ve seen yoga teachers, fitness instructors and nutritionists doing online classes via Zoom. I wrote a book a few years ago which got pulled, so a good time to publish it as an e-Book. What digital products can you create now for future passive income? I use Free Conference Call for team calls, Skype, WeChat groups, Trello for planning, Twitter and LinkedIn to share work.

SELF-CARE – It’s tempting to scroll the newsfeed all day, but it makes me feel anxious and unable to concentrate, so time to stop. It’s also easy to spend all day on your laptop when you work from home and not take proper breaks. It’s spring and the weather’s changing so I’ll go for walks and jogs to clear my head. Check out online fitness classes, and the Headspace app for meditation. 

COMMUNITY – This is a war on a virus, and there’s been nothing like it in my lifetime, so we are having to rethink how we live, work and interact. We’re in this together and need to help each other. I’ve joined Nextdoor to find out what’s going on in my neighbourhood, and AllBright Connect – they asked for volunteers to do skills swaps so a good opportunity to make new contacts. Follow hashtags on Twitter like #SupportFreelancers and local Coronavirus groups on Facebook to find out what’s going on in your area.

CAMPAIGNING – I’ve signed and shared several petitions to support freelancers and the self-employed: 

Don’t Leave Freelancers Behind in the Coronavirus Crisis

Self-employed in Statutory Sick Pay

Self-employed 80% of Their Median Salary During the Coronavirus Pandemic

I’ve written to my MP calling for the benefit to be extended immediately to the self-employed. Here’s a template letter from the NUJ which you can adapt. I’m also following various MPs on Twitter like Tracy Brabin, John McDonnell, and Keir Starmer who are campaigning to help the self-employed. 

Keep calm, carry on. We can survive, we will thrive! Let’s see what happens next week. I hope more measures are introduced to help the self-employed. Celebrate your achievements and have a virtual glass of vino with your colleagues to help each other through this crisis. If you’re home-schooling – there are some great ideas here. This is an opportunity to do things differently, and it will lead to a more creative and connected way of living.

Stay safe, keep well, and look after those around you! 

What are you doing to keep your business on track? Send me your tips and follow me on Twitter @niccitalbot, I’d love to hear from you. 

Clear messaging (& tone of voice) is crucial at all times – not just during coronavirus!

Enjoy reading this?

If you need a little help with your marketing activity in the coming weeks – get in touch today. Nicci@niccitalbot.com.