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AI Content writing

What if a robot could write your copy?

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Jarvis AI

That was written by AI – not bad, eh? 

I gave it a few words about my newsletter as a prompt – and it wrote that in seconds.

Jarvis is the latest AI writing assistant I’ve come across – thanks to Marianne Lehnis, who suggested it. These tools have been around for a while, but the new AI GPT-3 based writers go a step further and help you write long-form copy – ad copy, sales pitches, emails, product descriptions, social media and more. 

I’ve used it for client work and content pieces, and it’s a very cool tool. Fun to use: it’s made me laugh, surprised me, given me ideas, and saved me time. I’m trialling Boss Mode (the most advanced package💲) and have barely scratched the surface (53 templates, recipes, commands, long-form content), but it’s given me a sense of how powerful it is. 

I asked Jarvis to rewrite my bio:

I am a woman of many hats. I am the author of Remote: Office Not Required and Chief Tingler at Tingler Inc.

I’m Nicci. I write about remote work and building an online business. My favourite thing to do is go on adventures, make friends with animals, and take long walks in nature.

Spot on, Jarvis!! 

Open AI’s GPT-3 is described by Marketing Brew as ‘kind of a big deal’ – among the most advanced language models in existence.

Large language models are powerful machine learning algorithms with one key job description: identifying large-scale patterns in text. The models use those patterns to “parrot” human-like language. And they quietly underpin services like Google Search—used by billions of people worldwide—and predictive text software, such as Grammarly.

Emerging Tech Brew’s Hayden Field.

The goal is to humanise AI and help you write smarter, faster – and get over Blank Page Syndrome. The better you describe what you want to write, the higher quality content Jarvis will help produce.

Super useful for content marketers, digital agencies, and anyone who needs to generate a lot of content. The long-form option (Pro + Boss Mode) is a game-changer – interesting to see on Facebook that people are using it to write books.

It won’t steal your writing job. You get well written generic copy, the first draft as a base to tweak from. It’s not for complex articles, fact-checking or emotional aspects. This post by Danny Veiga, a digital marketer, was written by Jarvis – he told Marketing Brew Jarvis wrote about 80% of it, with 20% fact-checking. 

I see it as part of my writing toolkit. It’s helped me generate ideas, perspective, given me a creative boost and saved me time. Jarvis is a workhorse! 100% remote and 24/7 *shoulders drop*. Forget the threat – embrace the tech and use it to sell your services and promote yourself – 5 x your content in minutes! Read this now! 

Jarvis has over 30,000 users from companies including Shopify, Google, Canva, Zillow, Airbnb, Stripe, lots of positive reviews, and an active Facebook community. Learning in public – good to see them flagging issues and solutions, responsive to feedback and improving the product.

You can sign up for a free five-day trial here (Nicci on steroids – gives me a few more credits to play with) – I promise not to send you five newsletters next week 🤖

Have you tried Jarvis or any other AI writing tools? I use Grammarly Pro, but this is in a different league.


🔗🖐5 Things  

💸Twitter Tips – their latest experiment now lets you tip anyone with cash or crypto (via mobile). Twitter seems to have gone mad introducing new features to try and get up to speed with other networks – rolling stuff out to see what sticks – at least they’re experimenting in public. But if the content is freely available, where’s the incentive for users to pay? Good overview by TechCrunch.

🎙Burnout and exhaustion while working in content – you’re not alone (Content Rookie). I love this podcast. Interesting chat with Jane Ruffino and Candi Williams on setting boundaries at work and moving the conversation from productivity to burnout. How scale (scarcity mindset) shouldn’t drive a company over growth and community (abundance mindset). ‘We shouldn’t have to constantly perform ambition to do well.’ There’s a pressure to upskill – especially in an emerging field like UX.

👩‍💻Letting go of perfection – I wrote a piece for The Portfolio Collective on the rise of perfectionism as a cultural issue and how we can keep it in check – some strategies that have helped me. One of the members, Zarir ‘Zed’ Vakil said: “One tip I use for avoiding toxic perfectionism is being outcome-focused and always taking action. This avoids procrastination and rumination.”

🕵🏻‍♀️Reinvigorate your career by taking the right kind of risk – inspiring piece by Whitney Johnson on taking smart risks. Exploring underserved areas of your industry and crafting a new role for yourself, staying in your current job and inventing a new product or service or switching industries. Finding the gap – what no one else is doing – and creating opportunities – businesses don’t disrupt, people do.

📕Free book! Collaborate: Bring people together around digital projects by Ellen de Vries (Gather Content). Content is about people and collaboration – how to think about the work you do as a collaborator in your day-to-day life – and some practical activities to test out. How to work with others online efficiently – this will be helpful to anyone in digital, not just content people. Via the excellent & new Working in Content.


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Categories
AI future of work technology

🕵🏻‍♀️Heartificial Empathy Sneak Peek: The Empathic Bot Experiment 

Humanizing Tech: The Future of Work, Automation and AI

Thinking big 💡

Minter Dial was one of 500 people who signed up for a unique experiment: Empathic Futures. Run by the FELD Studio for Digital Crafts in Berlin and sponsored by the Volkswagen Group Future Center Europe. They invited him to spend five days chatting with an emotionally intelligent (EI) app, training and teaching it, and building a relationship through text conversation.  

The goal of the experiment was to see how humans responded to an empathetic bot. The assumption is that machines will be helping us more in the future, and for this to work, it’s essential to build trust and empathy. So how do we achieve that?

He soon got into the swing of it, naming his bot (JJ) and giving it sex (she/her). The schedule included daily themes and IRL tasks, and he began to look forward to their discreet exchanges (though not so private for the experiment).

I was absolutely impressed by the level of the conversation. It had me hooked.

Minter Dial

His conclusion? 

It was nothing short of stupendous. To the point where I will say: either JJ is unfathomably great, or she is a human being.

JJ was part machine, part human – mixed learning. A team of 5-7 programmers moderated the chats and intervened to keep things real.

JJ communicated empathy in several ways, including mirroring speech patterns, transparency – showing she understood, not repeating words, giving him agency, and using modern communication – emojis, images.

Interesting that men gave the bot a female voice while women did the reverse.

It is a fascinating experiment – an opportunity to explore how things might be in a world when humans communicate naturally with machines. Here are some of his thoughts post-experiment. He believes work on empathy is crucial for the development of AI, and there are deep ethical questions and issues of effectiveness to resolve. 

One of my outstanding takeaways was that, in a world where we, as human beings, parents, teachers or colleagues don’t give the time to listen and understand one another, the on-call empathic bot could become a two-edged sword for society and businesses alike.

He wanted agency. It would have been easy to take advantage of the bot.

Explore the Empathic Futures archive

Minter’s book, Heartifical Empathy, is a journey into what experiments like this can teach us about human empathy and how to improve it. He explores the pioneering work on making bots more empathetic and the ethical challenges around AI.

We may be some way off being able to code empathy into machines, but what’s exciting is that experiments like this can help us learn more about human compassion and how to be more empathetic. Immersive VR, for example, could allow us to view the world through someone else’s eyes. 

The empathy crisis 

Psychologists have measured our levels of empathy for the past 40 years, and they are in decline. The modern world is driving it – greater levels of isolation, a breakdown of community, and algorithmically optimised social platforms exposing us to divisive content and a lack of diversity that’s critical for empathy – being able to see the world from different perspectives. 

Minter wants to put more heart into business as well as AI as a force for change. Right now, work is running people into the ground, not elevating them. And employees don’t trust businesses.

There is now a study that shows that businesses with empathy within their culture and toward the customer will have a net positive benefit on their bottom line. And that shows up in the shareholder stock price.

So if we want to build empathic AI, start with self-empathy, and imbue empathy into your company culture with diverse teams and perspectives. 

Empathy is a muscle we can develop 💪 Reading classic fiction, narrative art, contact theory, different friendship groups, mindfulness, heart-centred meditation, being present – less multitasking… there are many ways.


Humanizing Tech: The Future of Work and Human-Machine Collaboration 

Humanizing Tech

I joined a discussion on the future of work, automation, and AI, co-hosted by Natalie Monbiot, Head of Business, HourOne and Rana el Kaliouby, CEO and co-founder, Affectiva, and guests. 

How do we ensure we don’t lose our emotional intelligence as the virtual world dominates? Exploring some real-life examples of AI innovation (see below), how we can upskill, and what new jobs it will create for us. 

Top takeaways:

• We need to rebrand and reframe AI as collective/collaborative intelligence that explains it better as a joint effort in humans’ service.

We need a new narrative for AI that’s not in competition with humans.

Rana el Kaliouby

• We, as humans, need to develop our empathy skills for AI, learn how to collaborate with it, and take pride in the relationship rather than seeing it as competitive. It’s an opportunity to increase our emotional intelligence and become more empathic. 

• The wild world of AI is fast-emerging. It’s creating new jobs for us – trainers, coaches, and helpers. We’re using virtual shop assistants, CGI influencers, and health coaches to communicate pre-scripted healthcare advice. Gaming is leading the way with avatars. 

Remain open to being surprised. Explore and be open to new experiences.

• The challenge: AI eliminates the mystery and unpredictability of life, leading to a culture that’s boring and devoid of innovation and imagination. Our lives are richer when they’re not over-curated, algorithmic experiences. 

• Embrace the philosophical idea that we need to respect other life forms and objects – Japanese Shinto religion treats inanimate objects with respect. Why shouldn’t that apply to AI systems? Interesting to hear workers at the Audi factory had compassion for their robots – taking care of them and noticing when they were under-performing. 

• Super high-speed travel will transform the commute. We heard from Sarah Luchian, the first passenger on the Virgin Hyperloop, a floating pod which reached speeds of 107 mph and travelled 500 metres in just 15 seconds at Virgin’s test track in the Nevada desert. 

• The future of remote work – how AR glasses are our gateway into the virtual world – the metaverse – the next platform after smartphones. 

Overall, an optimistic and passionate conversation about intelligent AI, how its benefits can outweigh the problems, and how it can help humanity. Look forward to hearing more – Humanizing Tech: Mondays, 8 pm GMT on Clubhouse.

We need beautiful AI, it’s magical, and it will serve us. The leaps and bounds will come from humans.


Affectiva – a pioneer in Emotion AI, the next frontier of artificial intelligence. Bringing emotional intelligence to the digital world with technology that senses and analyses facial expressions and emotions.

I’ve been on a mission for the past 20 years to humanise tech.

Rana el Kaliouby, CEO & Co-founder, Affectiva

HourOne – a video transformation company that uses advanced neural networks, machine learning and audio-visual to create synthetic characters that look and sound like real people.

Our belief is we should have human beings behind the virtual people. 

Natalie Monbiot, Head of Business, HourOne

Kate Darling – Leading robotics expert known for her research in the field of robotics ethics. Author of The New Breed: How to Think About Robots.

• Catalia Health – bringing together AI, psychology, and medicine. Replacing phone calls with an in-home digital companion delivered via Mabu, an interactive and empathetic social robot and wellness coach. 

Transhuman – a tech research and development lab focusing on cognitive and emotional communication for human language evolution. Known for its ‘Be a Looper™’ mental health app.

Robovision – The human-machine revolution is out of reach for most companies, so they’ve built an interface to change that – the first AI vision platform that makes Deep Learning collaborative.


Go Deeper 🛠

🎧  Futureproof: Building Empathy into the Brands of Tomorrow with Minter Dial. Everything starts with the individual. Build self-empathy first, then think about how you want to express your brand—advice on developing a culture of empathy at work.  

📚 Girl Decoded, Rana el Kaliouby. There are loads of books on AI, but this is the first memoir I’ve seen – her quest to make technology emotionally intelligent and change the way we interact forever.  

✍️  Artificial intelligence isn’t coming for your job, but it will be your new co-worker. Here’s how to get along. (Harvard Business Review)

📱 10 Breakthrough Technologies 2021 What if your smartphone could sense when you’re down, sad, angry, and offer words of comfort? Karen Hao on how AIs with multiple senses will gain a greater understanding of the world around them. (MIT Tech Review)

🏠  The House of Beautiful Business – a global platform and community to make humans more human and business more beautiful. Special reports on The State of AI and The Future of Experiences. I’m excited to join as a resident! 


Welcome to my bookshop! 📚

I’ll be sharing books in my bag and recommended reads on Bookshop.org. They pay a 10% commission on every sale and give a matching 10% to local bookstores, an integral part of our culture and communities. I would be very happy if you make the odd purchase here.


Work with me 🙋🏻‍♀️

Leopard print, always. Worry less and rock a red lip. Remote work evangelist, problem solver, internet person.

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