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The Shift: Build your writing habit🧠

‘Bye honey, have a great day. Love you.’ 

Then I sit down and write for two hours. Half an hour of free writing to get me going, then on to Google Docs. I’ve made it a ritual – Moka pot, scented candle, flight mode, and trained my brain to associate the time and place with writing. It’s a daily habit that requires no thinking, and it’s helped me publish 12 books and a newsletter every week for the last year.

I try to approach it as a time for me to learn and reflect rather than stressing about it. And focus on what I can control: my daily habits and routines. 

Fascinating article on Barack Obama’s habits and how the daily routines saved him from going mad when he was president. It’s all about removing day to day problems. ‘You’ll see I wear only grey or blue suits. I’m trying to pare down my decisions. I don’t want to make decisions about what I’m eating or wearing. Because I have too many other decisions to make.’ The act of making decisions degrades your ability to make further decisions. ‘You need to focus your decision-making energy. You need to routinize yourself. You can’t be going through the day distracted by trivia.’ 

Reading that has made me feel more relaxed about eating granola for breakfast every day and my ‘work wardrobe’ (is it lazy to wear loungewear 24/7? I rotate cardigans for Zooms). No. I’m embracing minimalism, and it’s strategic – I’m habit stacking! Training me to get OUT at lunchtime and there’s less friction. All I need to do is pull my trainers on, and off I go. I’m shopping online at Tesco, buying clothes from Whistles and hair products from Kerastase (fuck it, they work). Making things routine frees up mental energy for the important stuff. 

In 1887 William James wrote a short book on the psychology and philosophy of habit (Internet Archive). He argued that the ‘great thing’ in education is to ‘make our nervous system our ally instead of our enemy. The more of the details of our daily life we can hand over to the effortless custody of automatism, the more our higher powers of mind will be set free for their own proper work.’ 

He shares his three maxims to successfully form new habits – the first one: launching a solid initiative and making a public pledge. Simple, powerful ideas that live on in bestselling business books like Richard Covey’s 7 Habits of Highly Effective People and James Clear’s Atomic Habits. And the #Ship30for30 Atomic Essays (build a writing habit in 30 days) have taken Twitter by storm.

Research shows habits can help your productivity. Dr Robert Boice studied productive vs non-productive faculty writers and found productive ones had shared habits, which ‘included working patiently and regularly; writing with stable and calm emotions; feeling less uncertainty and pain, a greater sense of fun and discovery, and welcoming criticism. Successful writers were more likely to write regularly for short periods than “bingeing” with long, infrequent sessions.

He emphasises the importance of lack of self-consciousness and that you should write without feeling ready. ‘Keep a nonjudgmental attitude about your writing, and approach writing not as a painful necessity but as a time to relax, reflect, and be calm.’ And form or join a peer writing group. 

So I’ve signed up for the next #Ship30for30 cohort in August. Let’s see if it helps with the things I’m struggling with: over-research and over-editing. I’ll be setting sail on 9 August if you want to join me (my code here). Massimo Curatella has written some brilliant essays on what he’s learned – One Year Writing: 30 lessons in 30 days.

I’m challenging myself to write one Quora answer daily for a year. Taking whatever I’ve learned that day at work as inspiration. It’s not about being an ‘expert’ in a niche but sharing stories and life lessons that are relatable, universal and entertaining – as so many Quora answers are. I get a lot from it, so it’s good to give back.

What’s your writing process? Any helpful habits, tools or resources? 

No newsletter next week as I’m full time on the app project, but I’ll be on Twitter. If you’ve published something, send me the link, and I’ll share it.

I’m going to write something on community polyamory as I’m struggling with that. I’m in so many incredible communities and not enough time in the day so I need to choose three to focus my energies on. I’d love to know how you manage and make the most of your online networks.


More rituals… I have my lucky shirt on for tonight to go with Gareth’s lucky spotted tie. Doesn’t he look sharp in those summer knits (Percival – young English company, made in Tottenham). Great management style – checking in on every player before a match, and seeking advice outside of the field.

‘It’s God, family and calcio’ – here’s to all the Italian mothers who have sacrificed so much to allow their sons to pursue their careers🥂 ⚽️


5 things🖐

✍️Anne-Laure has published 300 articles on Ness Labs. Enjoyed this one on how to build a better writing habit. Great advice on seeing it as a conversation starter rather than something that needs to be polished and perfect. Approaching writing as a startup: write, publish, iterate, feedback. Content, courses, coaching, community to help you put your mind to work – it’s well worth the small fee to join (increasing soon).

🧘🏻‍♀️Buster Benson, the founder of 750words.com, on the benefits of meditation and why he thinks free writing is better. The value of shutting down your neocortex and its relationship to creativity and flow, and how to do it. 750words is an online journaling tool and community. If you’re frustrated with meditation and haven’t tried free writing in this way, give it a go. Get to know yourself better.

💻Finally, an upgrade to Google Workspace. Pageless view, emojis, and dynamic documents. You can create polls, assign tasks via @mentions, and present docs directly to a meeting. I used it this week with a client and it saved us time. The big pop-up box on my screen requesting a call made me jump. I’m using Google Keep for notes, Scholar for research, Writing Habit + SEO Assistant. The all-in-one workspace.

📚Timeless Advice on Writing: The Collected Wisdom of Great Writers. Maria Popova (Brain Pickings) periodically updates this reading list of famous writing advice, featuring words of wisdom from masters of the craft such as Kurt Vonnegut, Susan Sontag, Henry Miller, Stephen King, F Scott Fitzgerald, George Orwell, Ernest Hemingway, Joan Didion, and more. Enjoy!

📝Paul Graham on How To Work Hard. I love how people drop everything to read his essays. ‘There are three ingredients in great work: Natural ability, practice, and effort.’ Learn not to lie to yourself, procrastinate, get distracted, or give up when things go wrong. ‘I can’t be sure I’m getting anywhere when I’m working hard, but I can be sure I’m getting nowhere when I’m not, and it feels awful.’ Printing it out for Julieta to read. Love the basic HTML. At its heart, web design should be all about words.


The future of work is now

Let’s build it. The Shift is a newsletter about humans, technology and wellness. Rethinking how we live, work + play. Weeklyish curated tools for thought and ideas to share✍️

Question or comment? nicci@niccitalbot.io
Tip me ☕️ – this is a one-woman labour of love, all donations gratefully received
Discover something new in my bookshop

To offset the carbon emissions of this newsletter and my online work, I plant 12 trees every month via Ecologi. I encourage you to do the same in your country – here’s a list of climate action groups. We’ve got 10 years to sort this out – no time to waste🌍

Categories
newsletters remote working The internet writing

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The Shift: Field guide to the future of work and living✍️

Quick links →

Build your writing habit🧠
It’s (not) business as usual🤹🏻‍♀️
Why you need a work wife🤷‍♀️
How to build a life😍
1729: The first newsletter that pays you. Decentralized media
Eat well: How to go on a content diet🍕
Geriatric Millennials + your digital body language
The new Smart Villages – can you really get paid to freelance in Italy?🇮🇹
SEO tips: Building Backlinks
How flexible working is a battle for equality
Exploring the future of journalism✍️
Coming out of lockdown, digital skills training, UX writer jobs
Substack: The marketplace of ideas
How to thrive as a soloist👩‍💻
Heartificial Empathy sneak peek – Empathetic Bot experiment
Burnout culture is alive and well. How about you?
A world without email📝
The future of work post-Covid. Get ready for big changes
NFTs: Fancy minting some art?👩‍🎤
Spotify’s Work from Anywhere program
Twitter takes on Substack, new opportunities for writers✍️
DMA Diversity #1: female creativity – tips + resources
Plumia: Building a country on the internet, why information grows

Want more? Subscribe here.

Categories
newsletters remote working The internet writing

1729: The first newsletter that pays you

Weekly curated tools for thought and ideas to share ✍️

I signed up to 1729.com this week, the first newsletter that pays you. Daily bitcoin bounties for completing paid tasks and tutorials with $1000+ in crypto prizes every day. It’s also a platform for distributing a new free book app called The Network State. 

Earn crypto, learn new skills and join a community of tech progressives. ‘That means people who are into cryptocurrencies, startup cities, mathematics, transhumanism, space travel, reversing ageing (bring it on!), and initially-crazy-seeming-but-technologically-feasible ideas,’ says the founder, Balaji – see his past work here. You can subscribe for updates and follow @oneseventwonine on Twitter. 

Truth, health and wealth 

Here’s how it differs from a regular newsletter or website. Firstly, it has tasks – e.g. the latest is to learn how to make a Discord bot with Replit for $100-$1000 in BTC. The first challenge posted in March was to set up a newsletter for tech progressives at your own domain to incentivise the decentralisation of media. They paid $100 BTC each for the 10 best sites. See the winners here.

Secondly, it has tutorials – bitesize learning with incentives to complete. Thirdly (love this!) a focus on digital health and the body. Startup culture can lead to burnout as we sacrifice health for business. This is false economy ‘because missing daily workouts is a physical debt that’s even harder to pay than technical debt, and fitness is as good for cognition as it is for health.’ So you can submit a proof-of-workout to earn a little crypto. Stay fit today and contribute to age reversal tomorrow. 

Fourth, it’s international and Indian to show how you build a global operation from an Indian base and expand to the rest of the world. Much as Silicon Valley started as ‘American’ and is now in the Cloud. They’ve named the project 1729 after Ramanujan, India’s greatest mathematician known for his contribution to number theory which underpins crypto. So exploring how we can use technology to help talent rise in developing countries around the world as Ramanujan did. 

Bootstrapping voices

It’s a global talent search to invest in diverse, unreported voices around the world. Enabling anyone with an internet connection to improve their knowledge and bank account through paid microtasks. Learning, earning and burning.

I like the ethos – earning recordable crypto credentials for completing and creating tasks, open-source education, and bootstrapping talent around the world. Balaji says he uses Twitter to hire people as you get a sense of their values and potential from their online content.

Imagine if we applied this process to job boards – rather than stating your skills, education or interest, you could prove it by gaining badges or rewards for mini tasks completed on a site. So you could log in and start working immediately. There’s also a focus on quality content – the tasks require some thought, time and writing skill – raising the value of online content to be on par with design.

Finally, building a ☁️ 👋 Cloud Community – a network of tech progressives interested in exploring things like startup cities, online communities, organising economies around remote work, enforcing laws with smart contracts, and simulating architecture in VR. A global, mobile social network with ‘digital bylaws, crowdfunding capability, a track record of collective bargaining on behalf of its members, and a numerically quantifiable level of social capital’.

It’s a step up from the organic online communities like subreddits and Facebook groups forming for the last 20 years. More on that here.  

It’s the most exciting media project I’ve come across lately. I love the ambition and focus on giving you content that strengthens rather than depletes you (clickbait, social media where there’s no reward for your posts, likes and shares). They’ve allocated enough money to fund a full year of daily tasks, and the goal is to build a scalable business and find individuals and companies that want to post sponsored projects for the community. 

Here’s Tim Ferris’ interview with Balaji about the project. It’s by far the longest podcast I’ve listened to (almost four hours!) but worth it. A deep dive into the future of media, founding vs inheriting (‘own a media company or be owned by one), podcasting, citizen journalism vs corporate journalism, and how the media scripts human beings. ‘If code scripts machines, media scripts human beings, even in ways we don’t fully appreciate.’ His point is that once we’re equal on distribution (a decentralised media), we can speak to each other as peers. 

I agree that journalism’s greatest blind spot is it draws from a limited pool of people with a similar background and class who can’t see the perspectives of people who aren’t like them, and it drives out people who don’t fit in. Is the answer radical decentralisation of media? Citizen journalism instead of corporate journalism – the notion that ‘everybody writes’ – drawing on local expertise, e.g. nurses writing about nursing, and writing as a duty rather than for-profit. But we’ll still need editors and proofreaders.

I want to build up those citizen journalists, those content creators. Second, I want to invest in a cumulative form of education, open-source education, where these folks are doing tutorials. So that people get paid for creating educational tasks others can do. Bootstrapping talent all over the world. Anywhere there’s a phone, there’s a job. 

It’s the digital native solution to education

Other ideas – if you want financial independence, you need to radically reduce your expenses. ‘Check Nomadlist or Teleport, do a spreadsheet and optimise your personal runway.’ (not easy for families to do this, but not impossible) – check out Reddit groups like r/leanfire and r/FIREUK (financial independence, retire early). Find a remote job that pays well and move to a cheaper location to stop the burn and save money over time, i.e. so you can work for a year and then take time out to pursue other things. 

How we’re going back to a hunter/gatherer way of life, but with technology. Relocation and digital nomadism will be huge – taking over from traditional tourism for long-term economic migration.

The best quality of life will actually be available to the digital nomad who has a minimum number of possessions, can pick up and move stakes at any point because mobility is leveraged against a state. 

New politics will form, and ways of self-governance that are network-based rather than state-based. How the virtual world dominates our lives, and the physical world comes second – something we’ve had a glimpse of over the last year with Covid, though not for everyone. Lots of emphasis on our virtual lives here, but we can’t underestimate the physical world. I understand the appeal of Miami as a startup city. We’re social beings and want to be around and work with like-minded peers.

If you’re constantly on the move as a nomad, you’ll struggle to maintain relationships and build community. And what about people getting left behind with technology?

Super interesting chat with lots of positive takeaways about building and shaping the future with a global vision, which he’s also exploring in his book. By changing the media narrative around big tech as evil and seeing technology as a force for good, we can work together across borders to solve problems. And all this work means A LOT of content creation – writing, podcasts, video so opportunities for creators everywhere to learn, earn and burn 💪

I’m excited to see where this goes – here’s to our decentralised and interconnected future.

It’s time we started funding community founders as well as company founders.

Interested? Sign up here.

– Nicci 


Goings-On(line) 

Projects + pieces from around the web.

🏙 The Network State – the Start of Startup Cities. Miami demonstrates that the era of startup cities is now underway. It was the first city to buy Bitcoin and put a BTC whitepaper on Miami.gov. What mayor Suarez has done is being studied by cities around the world. 

👨🏽‍💻 Remote work and the tech-enabled exit – where to live? And why? Doug Antin on the rise of the sovereign individual class and how freedom of movement will become a luxury good.

📬 Newsletter OS by Janel – a cross between an ebook, a project manager, a dashboard and a wiki. 130 resources to help you write, grow and learn with your writing.

🏝Work Travel Summit, 9-12 June. How to thrive in remote work and the new normal. Free 4-day virtual event for networking and learning.

✍️Open notes from this week’s Freelance Business for Writers event.

🎙Plumia’s Speaker Series, an ongoing series of public conversations with academics, policy-makers, and founders who are reimagining democracy and policy in the internet world.


Playlist of the week →


The future of work is now

Let’s build it. The Shift is a newsletter exploring remote work, internet culture, technology, creativity, and writing. If you enjoy the content, please share it with friends or on social media.

Work Better. Live Smarter. Be Happier 🙂

Question or comment? Email nicci@niccitalbot.io
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Creator economy journalism newsletters technology

🕵🏻‍♀️Substack: the Marketplace of Ideas

Weekly curated tools + resources for writers – thinkers, makers and builders ✍️

Interesting read from Ben Smith in The New York Times on the Substack debate. Media company vs tech platform, their editorial role (or not), the advances paid out by Substack Pro, and their biggest challenge: competitors like Ghost and Twitter/Revue.

The quote from John O’Nolan, Ghost CEO sums it up: Subscription newsletter publishing was ‘destined to be commoditized.’

The news is that Substack has signed up two high profile transgender writers – Danny and Grace Laverty so we have a household with two Substack incomes. A smart move, as it helps counter the backlash they’ve had from some writers who don’t want to share the platform with people who they said were anti-trans. It shows they want to be a platform for all – even those who criticise the company.

There’s been a media storm around Substack over the past year – about money, mostly (they are VC funded and valued at $650 million (Axios), the compatibility of VC funding and journalism, and the ethics of paying writers to join the platform. Why not? Authors get book advances, and we don’t bat an eyelid. And subscriptions are a much better deal for writers.

As Casey Newton said, Substack is taking up a lot of mindspace and has become a target for ‘a lot of people to project their anxieties.’

Substack has captivated an anxious industry because it embodies larger forces and contradictions. For one, the new media economy promises both to make some writers rich and to turn others into the content-creation equivalent of Uber drivers, even as journalists increasingly turn to labour unions to level out pay scales. – Ben Smith.

Some writers (a minority) are making big money on Substack – good for them. It’s inspiring to check the leaderboard and see what’s possible – it introduces a bit of friendly competition. They’ve built a following over time and bought their audiences with them.

But most (like me) are making money via support from readers, not paid advances. It’s a side hustle alongside their main job or freelance projects. It’s fun. I’m learning as I go, and it’s an opportunity to have a product and a platform. There’s no obligation to stay – I can take my work and publish it elsewhere.

Power to the creator 

The power shift has been happening for a while – Patreon CEO Jack Conte talks about it here. Substack isn’t creating it, but it’s part of it and riding the wave. There’s a cultural shift towards the creator economy, valuing good content and being willing to pay for it. David Lat calls it the ‘great reset’ of charging for content (we all need to get used to paying more for content!). And the fear is that it’s helping writers to discover their market value.

The genie is out of the bottle, and there’s no going back!

And it’s not legacy media vs Substack either – we have broad tastes, and there’s room for all types of media. I’m not paying for news on Substack; I’m getting opinion, analysis, and diverse views from people who may not fit the traditional media mould/niche, which is refreshing. Journalism is still largely a white, middle-class profession.

I am excited about Substack – it’s the biggest tech challenge in a while, and captures the spirit of early blogging with diverse views and a dose of reality. Columnist Heather Havrilesky is taking ‘Ask Polly’ from The New Yorker Magazine to Substack to ‘regain some of the indie spirit and sense of freedom that drew me to want to write online in the first place.’

As long as they keep adding value, supporting writers, and building community, I’ll stick around. It feels good to be part of a bigger mission.   

As a writer on the platform, the pain points are SEO – very important!! I’m giving away my Google juice. So I publish on my site first, tell Google I own the content and then share it to other platforms – Substack, Medium, and social media. And for those writers earning a living here, the 10% commission is a killer and needs to come down.

As a consumer, it’s expensive to subscribe to lots of newsletters – see this thread from Laura Hazard Owen. I can claim expenses if they are work-related, but I’d love to see more ‘bundling up’ newsletters in similar industries to offer value to readers. I’ve seen posts on Reddit asking if people are interested in joint subscriptions to split the cost.

Companies need to get in on the act, too – newsletter bundles would be a great perk for employees – fresh ideas and perspectives enhance workplace culture.


What are publishers doing to solve the ‘Substack problem’? 

  • The New York Times has bought columnist Paul Krugman’s free Substack to their platform.
  • @Choire is stepping down from the NYT Style desk and ‘taking on a new and exciting challenge, as a senior editor charged with a project to help expand our newsletter portfolio alongside Sam Dolnick and Adam Pasick.’
  • Vanity Fair meets Substack – former VF editor Jon Kelly is launching a new, private equity-backed publication. ‘Writers have been offered equity and a percentage of the subscription revenue they would generate.’

As Ben points out, the biggest threat to Substack isn’t politics amongst writers but another tech stack with a different (cheaper) model, e.g. Ghost, Twitter/Revue. Ghost is open-source and non-profit, which will appeal to many publishers.

They are aware of this and working hard on ‘brand Substack’. Good to see they’ve announced a $1 million initiative to support a new group of local news writers on the platform (non-famous writers ;-).

This is not a grants program, nor is it inspired by philanthropic intent. Our goal is to foster an effective business model for independent local news that provides ample room for growth.

There’s more to come. ‘We will make a large investment in a support program that includes initiatives related to healthcare, personal finance, editing, distribution, design, and coworking spaces.’ Which gives them the edge.

And writers will find creative solutions for siloed working and isolation. 💪

Today, eight writers with paid newsletters on tech and culture, including Casey Newton, Anne Helen Petersen, and Delia Cai, are launching Sidechannel –

‘A shared Discord server where our paid subscribers can meet, hang out, and participate in a vibrant daily conversation about tech, culture, and society.’

They have big plans – shared channels, jobs, networking, and Clubhouse-style chats where you can ask questions. Facebook CEO Mark Zuckerberg is their first guest tomorrow.

Let’s celebrate Substack’s success. Indie media is super important, as is diversity – we need more voices. Please support your favourite writers, artists, and musicians via Substack, Patreon, Podia, Soundcloud, and Stack Magazines – leave a tip or comment, share and like a post – a little goes a long way to help.

Self-publishing is a hard, lonely job 🎻

From the NYT comments:

In a media ecosystem where six companies own systems that deliver 90% of the news, indie platforms can only be a good thing.

Substack is filled with cancelled, edgy writers. It’s where Ernie Pyle, Hunter Thompson and Martha Gellhorn would be if they were alive and writing today.


Go deeper 🛠

✍️ Sovereign Writers and Substack (Stratechery) – Ben Thompson on ‘the fundamental issues about the Substack model specifically, and the shift to sovereign writers generally, that are being misunderstood.’

📬 Newsletters: The market is booming! (Marie Dollé). Mapping the newsletter ecosystem. ‘Creating content for and with your audience is exciting and crucial, especially when you realize that the community builder is the creator too!’ Brands, take note!

📣 You’ve Got Mail (Anna Wiener, The New Yorker) on the history of newsletters and embracing change: ‘Carving out new ways for writers to make money from their work is surely a good thing: the US lost 16,000 newsrooms jobs this year. I ❤️ Hayley Hahman’s comments on how writing her newsletter ‘Maybe Baby’ has made her reflect on how she measures success. 

👩‍🎨 Li Jin on the Passion Economy and the Future of Work (andreessen horowitz). ‘Gig work isn’t going anywhere—but there are now more ways to capitalize on creativity. This has huge implications for entrepreneurship and what we’ll think of as a ‘job’ in the future.’ 

And some newsletters resources for you 🤗

Categories
Creator economy future of work newsletters

🕵🏻‍♀️Twitter takes on Substack; A new revenue opportunity for writers

Thinking big 💡

Last week Twitter announced it has acquired Revue, a newsletter platform for writers and publishers. Their first move into building out long-form content on the platform and getting into the subscription revenue space.

Twitter wants all creators to join the platform – experts, curators, journalists & publishers and will offer an all-in-one integrated service that “will all work seamlessly within Twitter” said Product Lead Kayvon Beykpur and VP of Publisher Products Mike Park. They will add new features that help writers connect with their audiences, like allowing them to host chats with their subscribers and invest in community resources and other revenue streams later on. 

The platform will be free for all users, and Twitter will collect just 5% of paid subscriptions revenue compared to Substack’s 10%. They say writers will get paid compensation for how many Twitter users they convert to subscribers. It will strengthen its relationship with writers of all kinds who want a platform to share their content and ideas.

Twitter has been heading in this direction for a while. First, they expanded the character count on tweets, then stopped including photos and links in the count so you can write more. Then they introduced threads, so you can build a story. Last year they talked about acquiring a newsletter company, and there were rumours they were going after Substack, which co-founder Hamish McKenzie said was not going to happen. Of course, they want to keep writers on the platform – right now they publish their long-form content elsewhere.

I thought they might go for Medium given its history with Twitter, but Revue makes sense as it’s a small company and presumably hasn’t cost too much. They will remain an independent brand within Twitter, and Twitter will expand the Revue team over time.

Following the announcement, Hamish tweeted comparing the social media companies’ efforts to oil companies trying to be more environmentally friendly, but then wrote this post welcoming the competition. The media ecosystem needs a shakeup, competition is healthy, and platforms that put writers and readers in charge are better. Creators also need proper business models.

There are now more than 500,000 paid subscriptions across Substack, and the top ten writers collectively make more than $15 million a year. It’s still early days, but this thing is happening – Hamish McKenzie, Substack co-founder.

Newsletters are booming and of course, tech firms and publishers want a slice of the Substack pie. Facebook is also working on a newsletter tool for journos and writers (launching this summer). Forbes has launched a massive expansion into paid newsletters and has a 10-year history in this space with its contributor network.

There’s Ghost, Lede, LinkedIn, Podia, Patreon & many more. Mailchimp has bought Courier Media – the best mag, newsletter and podcast for small businesses and entrepreneurs. Hubspot has bought The Hustle, an email newsletter and content company in a deal valued at roughly $27 million.

Why are we newsletter nerds? Because the web is a vast space and cluttered. We don’t have time to filter through the crap to find the good stuff, and we want a personal subscription service that delivers content straight to our inbox. We’re happy to pay trusted curators to do the job. I look forward to reading daily Morning Briefings in my inbox – no more trawling through news sites, doom scrolling and dodging pop-ups and paywalls.

Niche media is a powerful tool.


A new revenue opportunity for writers ✍️

Substack has said it will remain ad-free, but the pressure is on. At least three startups – Swapstack, Upstart.me and Letterwell have begun helping small newsletters find interested advertisers. We’re already seeing some Substack newsletters running ads and sponsorship so it will be interesting to see how they respond if this becomes widespread. If writers can make money without turning on the paywall it’s not great news for Substack as that’s their business model – the platform is free for writers. They may have to rethink that decision.

I’ve signed up to Swapstack so let’s see how it goes. Good to have alternative income streams as I’m not comfortable pushing paid subscriptions in the middle of a global pandemic and recession – which is why I also have a tip me button. It also means you can keep your work accessible to all and not behind a paywall.


The advice 💬

2021 will be the year that publishers start to form strategies to deal with the “Substack problem”. By that, I mean they’ll need to find ways to discourage their star writers from leaving to launch their own Substack newsletters. In the most likely scenario, they’ll make deals with writers to launch the newsletter under the media company’s banner. They might structure the deal, so the writer gets to keep their current salary and then some percentage of the subscriber income they generate – similar to the advances and royalties that book publishers dole out. This will entice the writers because they get to maintain job security while also benefiting directly from their success. They can also grow their audience much more quickly with the help of the media company. It’s a win-win for both parties. – Simon Owens’ Media Newsletter


Go deeper 🕵🏻‍♀️

📩 Revue asked its readers to predict how newsletters will evolve in 2021

✍️ A new revenue opportunity for writers: Ads emerge on Substack’s ‘ad-free’ newsletters

🎧 Axios Re:Cap digs in on Substack and the future of media

👻 The Ghost team on how to build a sustainable newsletter growth machine

💻 A joy to read! Robin Rendle on Newsletters; or an enormous rant about writing on the web


Welcome to my bookshop! 📚

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Work with me 🙋🏻‍♀️

Leopard print, always. Worry less and rock a red lip. Remote work evangelist, problem solver, internet person.

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