Categories
Advice. Opinions. Conversation.

The Shift: Issue #9

How Newsletters Are Redefining Media (and how they can help grow your business)

“For me, the newsletter is the most important tool that I have in building a global denim brand. Second only to the sewing machine” – David Hieatt. ‘Scrapbook Chronicles’ has become a cult offering from Hiut Denim Co and it’s grown his company by 25% each year for the last three years.

Cool, huh? For a humble email newsletter (which costs next to nothing to produce, just your time).

I’m obsessed with newsletters. I subscribe to loads – business, marketing, remote work, fashion, travel… new ideas, inspo, fab design – they are a THING. As is newsletter curation – there’s so much great content out there. Where do you start? Check out Really Good Emails. Email is such an old school platform, but it’s not going anywhere. I had my first Hotmail account 20 years ago when backpacking around Australia pre-mobile brick (I thought I had to go back to the same internet cafe to send emails til someone put me straight). I still use email every day, multiple times a day, for work and personal stuff. It’s like a comfy cardigan, no matter how holey, you keep wearing it.

And it has huge potential. Email is so much more than a sales tool – you’re building a relationship with your reader. Read more

By Nicci Talbot

Leave a Reply