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The Shift: Issue #2

Backstage business – retail and the new reality.

I worked with the GCVA on its first webinar this week – how retail is adapting to the new normal. Two hours, 90 attendees via Zoom – an excellent event. Full respect to the team who pulled it together and made it look effortless. People don’t realise how much work goes into an online event. The backstage business; it’s like a military operation. 

Five people, practice runs, production schedule, video, music, slides, speakers, app testing, promo, social media, virtual backgrounds, green screen, job sheet, live event, WhatApp commentary, comfort break: “I’m running for the fastest pee ever,” wrap up, debrief, follow up email…

The event producer had five screens. 

All the deadlines had to come together, so it’s like hosting a mini-conference. I wrote an Annual Review, set to hit inboxes post-event. 

Interesting insights from KPMG and GlobalData on the impact of coronavirus on consumer behaviour, 10 weeks into the lockdown. Read more

 

By Nicci Talbot

Writer, UXer and founder of Firebird.
Send me a note: nicci@niccitalbot.io

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